Yayhound is an eco-friendly dog toy brand based in Austin, Texas. They came to us with no brand guidelines, identity, or product design. I worked as an art director for the entire toy collection, branding, and social media campaign of this brand. This is one of my favorite projects because it was an incredibly small team (copywriter Taylor Smith and myself), allowing me to be really hands-on (illustration, hand lettering, photography, packaging, product design, etc).
Texas Sized Hangover Collection ︎︎︎
![](https://freight.cargo.site/t/original/i/8128b4631c27813e4e357055935799c70c9f2a69d27467fe98ae33b5feeb92b6/Frame1_-Yayhound_Compost_Carousel.jpg)
![](https://freight.cargo.site/t/original/i/482f74d0bea595c0936672b27d4ca55af82f8743c7ac5f64bfcef52372f7a4d0/PupsChoice_1.png)
![](https://freight.cargo.site/t/original/i/934f00697fd2146cc063d6ea47e6f79b6194460e538da7c506c3c2484485b7e1/TexasSizedHangover_WithCorgi.jpg)
![](https://freight.cargo.site/t/original/i/b6ae57ba12adcc45144bd88ba4bf7e6fa3c4e10e4c4a0b4156578191431a0ed6/PupsChoice_2.png)
![](https://freight.cargo.site/t/original/i/8faf2afa7306e605f26a7f6b470717e94e6e46bba7978c5326be5d1c3e62c2fe/PupsChoice_3.png)
![](https://freight.cargo.site/t/original/i/e85a4021b6446faee1df1b60da4dacf8b12a3fd014d2a3257c7fd2e0dc924259/BrandTenants_IG-Post1.jpg)
![](https://freight.cargo.site/t/original/i/bb7e476df0196d4de81283a0c81d4f4f4d6381c0b103629744d00ef0e96e5b29/BrandTenants_IG-Post2.jpg)
![](https://freight.cargo.site/t/original/i/838bc4c9ed88e3768a835f5bd5b8915ade3d3da41d2182a360b693070d3c98db/Asset-12x.png)
![](https://freight.cargo.site/t/original/i/cc03c8a67577e28a8657252224b44275273d3c6edec7122244b39b58ea188520/Screen-Shot-2021-05-04-at-10.50.04-AM.png)
![](https://freight.cargo.site/t/original/i/da380eda27861a2b9dd20bfe6f0ecef107bf8cfa4ce7e7bdfebd97612bd334b8/TSH.png)
![](https://freight.cargo.site/t/original/i/8255494153d00eaa0f258bf04be592cd913aa9b159623215c03bc0c99be3eae2/PupsChoice_4.png)
Long Strange Sniff Collection ︎︎︎
![](https://freight.cargo.site/t/original/i/541c23c031f96176e279c836bbe7115c633029fde050818866aab6f8da7b9a1e/Screen-Shot-2021-05-04-at-10.44.33-AM.png)
![](https://freight.cargo.site/t/original/i/a6117a5699cd1f8bc4ed7e125623fc5ff263cf9cbea0449d9eb8ebda4dddc2eb/Collection-4.jpg)
![](https://freight.cargo.site/t/original/i/1dcbbd92b14298b52ac5c31371b9e08b69a40d8e3d3e0e9474c25c4eb1a37201/Collection-3.jpg)
![](https://freight.cargo.site/t/original/i/6e1a5a106c6dafe6ec5b5ce49d5b5ee5450ebda17d6f3fa4c0e0adc9f3dfa194/YAY_LSS-Postca-sLSS_postcardB.png)
![](https://freight.cargo.site/t/original/i/4a0202a29bb6215a0f3f803d0583f741d4f215875feb7c0078684d1b0a3ed444/LSS-For-Web.gif)
Bachelorette in the Bayou Collection ︎︎︎
![](https://freight.cargo.site/t/original/i/b68368b45a34288f74f0d855fe99bf23c18cb78f9d364907fa1d1a3adc51d77d/Screen-Shot-2021-05-04-at-10.43.14-AM.png)
![](https://freight.cargo.site/t/original/i/c9dcbe074bea454ef1340687583d2c4db46defdbd00f8ecbe11392191b1d2bb5/YAY_BITB_Logo.png)
![](https://freight.cargo.site/t/original/i/34ef811943696dffb6c85428a1babadee2adb78cc313d8e1ef78c69b8d160da8/YAY_BITB_Toy-3_Pattern.png)
![](https://freight.cargo.site/t/original/i/d2c5b120437675ea6dab7be3e9af9547fa32fa2772b6f30a581fe976eab06046/YAY_BITB_Toy-1_Photo.png)
![](https://freight.cargo.site/t/original/i/9fd23901b8fea1dbfa4f38c7cec6a87bb465cea6fc702245f187a2dc2e5cf0f9/YAY_BITB_Toy-2_Pattern.png)
![](https://freight.cargo.site/t/original/i/c5e51e2d12b31ab5e71d247d3f01a68532f9ceaf3b2b3dc4c0b1d0acecf85cbb/YAY_BITB_Toy-4_Pattern.png)
![](https://freight.cargo.site/t/original/i/6fd01085803ec9a4bdf5b71c13c7050ae09bc14ca7b8234fa0f36b6509238ce2/YAY_BITB_Toy-1_Pattern.png)
Brand Guidelines ︎︎︎
![](https://freight.cargo.site/t/original/i/5ad92bec2fa419d981591f40d2dea5ba75ee48d335c2b1664340303c2d1386a7/brandguidelinesArtboard-1.png)
![](https://freight.cargo.site/t/original/i/b290f8e6db141e59b0b798af329289b66ce52399dbb196be1f72c2e4024a478e/brandguidelinesArtboard-2.png)
![](https://freight.cargo.site/t/original/i/c193f431f07ca3d5caa6aa98ace6bb133f6b04f72a81b8e1eda0cc950ab6f7ac/brandguidelinesArtboard-5.png)
![](https://freight.cargo.site/t/original/i/a94708d29bda40cc5786af1c8364ed4e305c80e139c8a6cac48f1f4ab277a162/brandguidelinesArtboard-4.png)
![](https://freight.cargo.site/t/original/i/e3744814602405ce45727242beaef6942197f1cca4b8427cb4ebae11aadd5a24/brandguidelinesArtboard-3.png)
![](https://freight.cargo.site/t/original/i/10bcaad694be3d5ce6c3b77ed537f73d00c5e723b01c8054be33d864f22a2954/brandguidelinesArtboard-6.png)
![](https://freight.cargo.site/t/original/i/4dc370629c952277d5bb9e49b611c80c552940f274c37a5ae297d5cda813219b/brandguidelinesArtboard-7.png)
![](https://freight.cargo.site/t/original/i/32016d36a2ab9d2230d959d57faf87ac7fa43fffe9344f8ac9d916da47a40184/brandguidelinesArtboard-8.png)
![](https://freight.cargo.site/t/original/i/e97bc9e21f1e8b4e771cc0a947ca6561713546864c9c5edc9054c71fa8aaa07a/brandguidelinesArtboard-3.png)
![](https://freight.cargo.site/t/original/i/956d5ee09c442d8bb239698cc7d13348709fdfeb161c04fadd02f333cae3696a/brandguidelinesArtboard-9.png)