Role: Art Director
Agency: Collier Simon

As the lead brand designer, I spearheaded the collaboration between Snap Inc and Shake Shack for the prestigious NY AdWeek in 2022. Together, we created an immersive retail space where attendees could savor the special collab burger while enjoying a captivating virtual reality experience provided by Snapchat. My responsibilities included designing all packaging for the SnapShack collab, creating stickers and filters for the Snap app, and overseeing the retail design through 3-D modeling. Additionally, I crafted a captivating logo mashup and executed an engaging social media campaign to promote the event and collaboration. This project showcases my ability to seamlessly blend brands and deliver exceptional design experiences, including the incorporation of an exhilarating virtual reality element provided by Snapchat.

Logo Mashup:

Retail Space

Snap Shack Stickers

Social Posts