Role: Art Director
Agency: Collier Simon
The goal of this campaign was to position Snapchat as the best platform for small businesses to advertise on for the 2021 holiday season. The visual language consisted on using the Snap traditional colors with accents of a holiday gradient (a palette generated exclusively for this campaign) and holiday shapes. We created holiday themed shapes like christmas trees, menorahs, sparkles, and stars as well as e-commerce shapes that represented products that small business owners can advertise on Snapchat, such as clothing, shoes, gadgets, apps, ad games.
The overall campaign deliverables summed up to a sizzle video, an eBook, infographics, paid social, organic social, banner ads, homepage visuals, and matching graphics for their international branches.
LinkedIn Organic Posts