Role: Art Director
Agency: Collier Simon
For the Snap Inc brand, the vision was to create a sleek and modern visual identity while incorporating vibrant pops of yellow to break the monotony. The brand desired a clean and minimalist aesthetic, utilizing a sans serif font as the foundation. To infuse excitement and energy into the corporate look, I developed a captivating library of icons and doodles. These playful elements added a burst of personality and served as dynamic highlights within the overall brand identity. The Snap Inc brand book and the curated libraries showcase the seamless blend of sophistication and creativity, elevating the brand's visual appeal while maintaining a clean and contemporary vibe.
Icon Library
![](https://freight.cargo.site/t/original/i/018398537cadf8c9b502bf357396c5174634b95ce5f85feec1c1b222d893329d/618a2f15e13c3d297605758d_snap-deck9.jpg)
![](https://freight.cargo.site/t/original/i/6fff28cc5f0db7dbb66542d1e64f8ffad04833a0563d445387e78db215773b5f/618a2f0f2904ba10f494082c_snap-deck8.jpg)
Doodles
![](https://freight.cargo.site/t/original/i/492f5b1a418a0e9b2f7c7165b59295b217e92f0e00e227ae5de35c22d13f4465/Doodles.png)
Brand Playbook:
![](https://freight.cargo.site/t/original/i/14ade1df265895d15229b3cdc84c766f0b30edc9a7b9cc370e55ea0843810b16/Snapchat_Brand_Playbook_Page_06.png)
![](https://freight.cargo.site/t/original/i/e2f5d39877c2cac6a34399e45b9d314e2563cc33269f01c9a1acd9932029e082/Snapchat_Brand_Playbook_Page_01.png)
![](https://freight.cargo.site/t/original/i/72cdb643b6655b5df5f47d0f610ba8c052da79a52270517c57f83253c0a47c44/Snapchat_Brand_Playbook_Page_14.png)
![](https://freight.cargo.site/t/original/i/5f88bef8a719ebc235db9827355c561e15c9ab6c80295923ae78b686647e0c12/Snapchat_Brand_Playbook_Page_27.png)
![](https://freight.cargo.site/t/original/i/fdd553388e9217cf322b892040b22fcce81b3a3a86f00e837825011fdfd5aaf9/Snapchat_Brand_Playbook_Page_28.png)
![](https://freight.cargo.site/t/original/i/ddd2357bf6844986c8cf9a7054977436347f77a20d5eb5353e583a3ae8755307/Snapchat_Brand_Playbook_Page_21.png)
![](https://freight.cargo.site/t/original/i/675c7b3574edee213f0f31bc94017b68fcbc9af07877e46541a87fa0948af7aa/Snapchat_Brand_Playbook_Page_15.png)
![](https://freight.cargo.site/t/original/i/bcb00c83de875aa5eccfe14a6f5b79a43380391c909c3357d40c1f2c0be1c942/Snapchat_Brand_Playbook_Page_17.png)
Stickers:
I collaborated with talented illustrators and designers to create sticker libraries that infused unexpected charm and whimsy, primarily utilized for in-app user experience but also extended to brand social posts and lightening corporate material.
Collab with Jackie Rivera:
![](https://freight.cargo.site/t/original/i/b3bed7e8ea0e991f69c6d16549612d6ff703b3401925fa1f167605bb711cdcdf/1-Diva.png)
![](https://freight.cargo.site/t/original/i/a80e0db11582431f21548236017ddc678b1eb5e3cc62d597a3779dd4eba8fec5/11-Eye.png)
![](https://freight.cargo.site/t/original/i/3c9e54eeb23bf3bb51aae3d69fd38f69db4db5f215e406381d85a3e633ed6de0/2-Feelin-Myself.png)
![](https://freight.cargo.site/t/original/i/acac4a3080a20c40c3c7596821fde97be6ae6614920d6ed82eddef86b3f85b92/14-Crown.png)
![](https://freight.cargo.site/t/original/i/975902c39aeb771cfd7925c1b39954cbf3ef8528c92f997295fed07de2df975a/4-Slay.png)
![](https://freight.cargo.site/t/original/i/13153b577d3997c3ce5dd49483220ed55094e2c9f2c16e78600fd666a9463c72/15-Henny.png)
![](https://freight.cargo.site/t/original/i/06b22807bbe73000b1167c73cd01120fa7aca6f2d1d79984c34c37a76b0dab7f/8-Hand.png)
![](https://freight.cargo.site/t/original/i/c096f2c2f890d256c81bbb7f38789ce654a5d19c2811c70f8ec55af78f791933/10-Flawless.png)
![](https://freight.cargo.site/t/original/i/9b44bacbd1e142327d6e0d7e65f4ea4bf85f4188b69a771e4491f9f0473d45a2/3-Sunglasses.png)
![](https://freight.cargo.site/t/original/i/a284e56701a797e930f6c67cbbca468ba093d27cbd76a8c94c6b070f2a63073b/5-Boss.png)
![](https://freight.cargo.site/t/original/i/5cd4d392cbcf56d16b3441197502c910e52ed5e2cd98e355b8555c9d0b3c9da7/6-Lips.png)
![](https://freight.cargo.site/t/original/i/8ce1b7c5a73f72c091cde51ddbbebcaf303702b0c53be5e170c72e475e742aec/13-Werk.png)
Collab with Eromatica:
![](https://freight.cargo.site/t/original/i/8a4fb3290fa525d7648441ab7dac9d0bd0b1da33f43eca9cb10f854c8dabe6ae/32-Lips2.png)
![](https://freight.cargo.site/t/original/i/a981cbd1b6487978644d975f2d2b28633f59375f47ea56e5b81a95b7d9c52950/7-HeartGlasses.png)
![](https://freight.cargo.site/t/original/i/cb62fda2021677189c0487646cbf12568175a9855f348a2ba20dccb4a54752c8/26-Hug.png)
![](https://freight.cargo.site/t/original/i/5f1934a762726d08ff4a815e4d8f77e812d0e517a74e5457d9595030f88ccd33/24-Spread-Love.png)
![](https://freight.cargo.site/t/original/i/d99f4abf07895c856bb9c96b078390726b5c9d88ea0a3f72bf697a6f28cf8cab/21-99999-Kisses.png)
![](https://freight.cargo.site/t/original/i/8a211a0f475b06c865be285cc1325275494c75b052a1835ec361c7ccff6f16be/19-Hot.png)
![](https://freight.cargo.site/t/original/i/0e99cc8adb85b5249eec05574de9f98434f5c29b01203263ad80d8bc77666ef0/16-PeaceOut.png)
![](https://freight.cargo.site/t/original/i/6ba2b789d8bc0bf91b80a5508a2c5e9119976cd74d33c37bea6fbc4f7c936830/12-DontCare-Red.png)
![](https://freight.cargo.site/t/original/i/24089bb813ca09ed5e1427f94f986d56482af6fc426efd77fe8bf45eb2178152/9-GirlPower.png)
![](https://freight.cargo.site/t/original/i/4985ce7f8a67680c7f3a5818d1d2efa6afc9e7c0aa4f00eaeb442c82f442c500/6-CoolGlasses.png)
![](https://freight.cargo.site/t/original/i/5eac4ef9bb624cad0c2573c93dd1d37761ac49b3c57a8630b03c0eacb2eefb6e/4-Phone.png)
Collab with Cat Zero:
![](https://freight.cargo.site/t/original/i/7df85ff68f132680a617d919953d2b20665447e81ff34a06233af7b06d2963e0/15.-Ayyyy.png)
![](https://freight.cargo.site/t/original/i/ff8b4b3c50a8922bac5721b89fc45d7204a5a7d9aa76b42691d2cd44f6cf9a02/14.-Star-Crown.png)
![](https://freight.cargo.site/t/original/i/021b5d7a84ec336a7b52b0a70eeba1dbb0ff5b52b62481aa718c4ac4f60a37cf/13.-Winky-Gal.png)
![](https://freight.cargo.site/t/original/i/723931edea8e4eac85dc0ae61cc7de83c1a25bd158f099cd6f788d98f54680f9/12.-Amazed-Boy.png)
![](https://freight.cargo.site/t/original/i/9d2bf40162f001d2e8a4c17b2e82188f5e8ea8b0df689d32e98488aa178a214f/11.-Byeeeee.png)
![](https://freight.cargo.site/t/original/i/f273b13f985a72fa8c2273ab5cebdd334acda1535216fbf359e3b77eea1947b3/10.-Out-Of-This-World.png)
![](https://freight.cargo.site/t/original/i/979c397bb06a685114152aee58374b96505e79bb96b670d662321c6f8740a469/9.-More-Planets.png)
![](https://freight.cargo.site/t/original/i/a0c72cd089d82ccedac66042033edf7f6e5ce1e660d8336e699101536b8d354d/8.-Galactic-Lollipop.png)
![](https://freight.cargo.site/t/original/i/8a570bc561a422d2395d4d2593c945fa2321981b125ef6ee5f256e4845789cde/7.-Outta-Here.png)
![](https://freight.cargo.site/t/original/i/5a6cb72b7093483b71120918afbf7593c08ea462c201c25d376235e3e4449693/6.-Lame.png)
![](https://freight.cargo.site/t/original/i/d707ac426f22e4afaa51f310facaba24b4baa25cec8faa786c2e5c3dad6c5d11/4.-Angry-Gal.png)
![](https://freight.cargo.site/t/original/i/24dbd334b02420daa2bf3f2a04c35f3dce01046cd2ed516b65d8538bc6c9a06d/3.-Cosmic-Babe.png)
![](https://freight.cargo.site/t/original/i/457dcc66270c48c4cccd9be87aa6df8bcf9b6c98924b9603df689cd80cff073a/2.-Planet-Pop-Soda.png)
![](https://freight.cargo.site/t/original/i/a4568cd12b7b31c735a04d456b3fc03d2e3e512e7a34cfc49545de9b416be84b/1.-A-Planet.png)
Collab with Barbara Fonseca:
![](https://freight.cargo.site/t/original/i/6c08ce8bb2e2081f3838a2f6651a6ca457146088e587c3dbf84458cf48b4b194/Snapchat_Barbarafonseca_15.png)
![](https://freight.cargo.site/t/original/i/e3a9fbd9a9c37a9dd8805da78c8c6ebf92238bab32c9110a0f686632736621d7/Snapchat_Barbarafonseca_14.png)
![](https://freight.cargo.site/t/original/i/adba57d9b5e4f76dfb4dff1a4eae81c3aa5ef7cc63e9905d19acb4cc8aa8731e/Snapchat_Barbarafonseca_13.png)
![](https://freight.cargo.site/t/original/i/6d993eb0c31829fdd6d273b884621c58bb4def1413bbea372ac022d726565c51/Snapchat_Barbarafonseca_12.png)
![](https://freight.cargo.site/t/original/i/2d2d4a9e6b6f19135e2f79ed550e25398913a4370fb6ad68235e3462b053be31/Snapchat_Barbarafonseca_11.png)
![](https://freight.cargo.site/t/original/i/168e09f053d8f7abb0921a19b10121ded01932952811df046726ab1dac71cdb0/Snapchat_Barbarafonseca_10.png)
![](https://freight.cargo.site/t/original/i/a0b76e590cb4ae095764745af35c86c988032754e1ce2c9d934734cd282a6dcd/Snapchat_Barbarafonseca_09.png)
![](https://freight.cargo.site/t/original/i/9d50168dded5242f37a61d337852add89773dc06ba28deab8dba77d65ac77a42/Snapchat_Barbarafonseca_08.png)
![](https://freight.cargo.site/t/original/i/720ec6a16556df714afba4dd6181c3571dd912f251dad631c54639fb00c9d538/Snapchat_Barbarafonseca_07.png)
![](https://freight.cargo.site/t/original/i/f881f291122cef11b2d4273b27eb0abe05cf6d92aeb825bc512ff12d36107000/Snapchat_Barbarafonseca_06.png)
![](https://freight.cargo.site/t/original/i/e6f22308cde2adba9d84ff93fa5b9943d5a920dd1823720a515c70a891a85282/Snapchat_Barbarafonseca_05.png)
![](https://freight.cargo.site/t/original/i/3f3d42c0ea4e22de688c4f2710fccab07889fce5325d28c912a7f6f5e743c52b/Snapchat_Barbarafonseca_04.png)
![](https://freight.cargo.site/t/original/i/a4cd483ba0cd71950b83f5380c6be281c653f91929ad9e3b0249359ef05b1aa2/Snapchat_Barbarafonseca_03.png)
![](https://freight.cargo.site/t/original/i/c45945973da4cf8ca7dcd78219f8bcd322938b7c9dc5108d04a68679fcd94fec/Snapchat_Barbarafonseca_02.png)
![](https://freight.cargo.site/t/original/i/32918185ab37a6716b26f236b4841625e875c92403e82cf1ff3be1edde735985/Snapchat_Barbarafonseca_01.png)
Collab with Sarah Brown:
![](https://freight.cargo.site/t/original/i/1c1a835641574b907a3eb30926ab689c8c2e61f0e704bda9cad5395477ad4da4/Venice-Beach_400X400-01.png)
![](https://freight.cargo.site/t/original/i/8cf8b39099c11b623338dd6991da79364409f4e7b985fa7e24a74ab09387b935/Unicorn_400X400.png)
![](https://freight.cargo.site/t/original/i/7a503b5dd1a7b835d198a7e9cb1e250a0324f86230ddc8ec3e2c1246540f3b17/Toucan_400X400.png)
![](https://freight.cargo.site/t/original/i/7b76982ae4fced6f6bb6473abd20b03a37f8fe03df25276b7004c691bf7ab857/Tiger_400X400.png)
![](https://freight.cargo.site/t/original/i/2b663d90372d66729f6c050074924089d938473a6d0d6a02dc634719f19caa54/Swoosh_400X400-01.png)
![](https://freight.cargo.site/t/original/i/5c4c6744606ef1b0e032cd6ea513ee06a0fcd003cc102d8bc59c89d7dc59af0a/Sunglasses_400X400-01.png)
![](https://freight.cargo.site/t/original/i/5c5c5bfa48f125bd6633ef554d3af9359c89076810fd2682316f918d7bc379be/Snake_400X400.png)
![](https://freight.cargo.site/t/original/i/ae0863f2a6d2cf0e2615c5c46b205d7af1542a2899f4f962ae9e637d5b584fee/Slam-Dunk_400X400-01.png)
![](https://freight.cargo.site/t/original/i/a8d418fc94e592948d72380890d59e94e8d5b8c76a9d7f4c4803057fa80f31ec/Skunk_400X400.png)
![](https://freight.cargo.site/t/original/i/49f444c193f223edcebc8fa33ba8b393e8a27727b59c3e0eb91c36f4fb09ec3b/Shark_400X400.png)
![](https://freight.cargo.site/t/original/i/1995761da3c94056861230742e0c2930c48238bb2f514a96bcdc89091ff14d9d/Rabbits_400X400.png)
![](https://freight.cargo.site/t/original/i/29eabedf5d090923623d02e88a1756e6fdd6d617552dbd4986cd6b558c11fbbd/Pig_400X400.png)
![](https://freight.cargo.site/t/original/i/6934ee51d23cf31f1366656e5ebe921b6c6f7ef51997b011697317a96ebfcb93/Flames_400X400-01.png)
![](https://freight.cargo.site/t/original/i/e3ced493f4cfc75757cfd0553f76d7043784e293983aeebfc15d2a3a07c15eab/Parrot_400X400.png)
![](https://freight.cargo.site/t/original/i/1946a66f7ae4fa1bf7f855ea6ce0568441d1656eccc3407d026b9d82ac59e22c/Panda_400X400.png)
![](https://freight.cargo.site/t/original/i/ebe9fda7e93c2ce360799cdc57ab884b8af60b01e2976d55fa3bdb125940ca71/Monkey_400X400.png)
![](https://freight.cargo.site/t/original/i/e56d45f2cfe7d31a59b8f50123daa287e3aa18392fda1edfb2ccf8b9d22c7f45/Hoop_400X400-01.png)
![](https://freight.cargo.site/t/original/i/8bd4e8367a42496081172fe21a1c25d069497af5c217c47262bb0c61ff87a8d4/Hat_400X400-01.png)
![](https://freight.cargo.site/t/original/i/b20af186ffa53371a21613bdfb595cea3fb6777b9082d29953fb69e7ebeda946/Beanie_400X400-01.png)
![](https://freight.cargo.site/t/original/i/59a82b514aeb483956c78d090a3dc03375254b8b55ad0cb0c0dbbef282ca8e72/Flying-Woman_400X400-01.png)
![](https://freight.cargo.site/t/original/i/7eaf08ab2d48064f981c2c847d452d13a25fdde135c654cd941a02606cef3878/Elephants_400X400.png)
![](https://freight.cargo.site/t/original/i/5630a4d0e4c1514a7521aeeefcb8cbe4c04ffad719ccba0beb7bf55dc0e3fdd9/Double-Dribble_400X400-01.png)
![](https://freight.cargo.site/t/original/i/d161eae5119b59b4570b0083f41a44f37a5becf72df0d2101ca340b9a29eff7d/Dog_400X400.png)
![](https://freight.cargo.site/t/original/i/98f45707eb6b3dd7539aa903186e36b683a6b7722529084e50a04bff53e82e88/Cat_400X400.png)
![](https://freight.cargo.site/t/original/i/d878b2e4af7944b73b70d6e3572b94bde554837d4dd0a56f4c94c13d9e189ea3/Buckets_400X400-01.png)
![](https://freight.cargo.site/t/original/i/e64b5ba925dd309183548d59a9a4fc67bde6e3a380843e2544c25605e0625480/Boombox_400X400-01.png)
![](https://freight.cargo.site/t/original/i/a0d2e7c77b7b34501ab38b6f6a986988a973c43ed68de623150618a932d46354/Basketball_400X400-01.png)
![](https://freight.cargo.site/t/original/i/96a4a0a5bebf229021c86b4fcacdf54f3d73376c6eae33bdc1a2877eea06dd48/Ball-Is-Life_400X400-01.png)
![](https://freight.cargo.site/t/original/i/b10593266c82e58836b2c4de2ab0c744464d3d49addbb4030b6c239478d8c8f6/All-Star_400X400-01.png)
![](https://freight.cargo.site/t/original/i/f7097575cdc5f24eaea8423e0f042ed4b1fcfebe03c8b799973363b5ea55f18c/Flamingos_400X400.png)