ART DIRECTION ︎ BRANDING ︎ STRATEGY ︎ INNOVATION ︎

Client: Shiner Beer
Agency: Bakery

The Say It With Shiner Campaign campaign provides reasons for our existing consumers to reconnect with Shiner. Feelings of love, mystique, and independence are embedded in Texas. Our fantastical history and rich culture can be shared with people across the state – and the people who aspire to be like us.

In the past, comms have been rooted in the town of Shiner. But even though our beer is the pride of Shiner, Texans everywhere have made an emotional connection to the product.

In this campaign, we’re showing how the neighborly, fun, quirky, and loyal sides of Shiner make that connection clear.