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Agency: Bakery
Role: Art Director

The Say it with Shiner campaign aims to remind existing customers of the special connection they have with the brand. As Texans, they are proud of the state's rich history and unique culture, and they want to share that with others who admire and aspire to be a part of it.

Shiner is more than just a beer - it represents the friendly, fun, and loyal spirit of the community. In this campaign, the team is highlighting the ways in which Shiner reflects the values and personality of the state. So whether you're a lifelong Texan or just a fan of the beer, the team invites you to celebrate and share in the joy of Shiner.







Point of Sale Design and Out of Home: